DJ Shub

Considered to be the Godfather of PowWowStep, DJ-producer Shub continues to pioneer a growing genre of electronic music. Born Dan General, Shub began his career with nationallyacclaimed electronic music trio A Tribe Called Red, performing across North American stages with some of the biggest recording artists in today’s industry and winning a Juno Award in 2014. Currently based out of his hometown, Fort Erie, Ontario, a small community with a population of 30,000, Shub’s journey has come full circle by bringing him back to where it all started. “I’m very proud of the road I took to get where I am now,” said Shub, a nominee in the Indigenous Music category at the 2018 Juno Awards for his EP PowWowStep. In 2017, his music video for ‘Indomitable’ (featuring Northern Cree Singers) was also nominated for a Much Music Video Award. Shub is a Mohawk of the Six Nations reserve located in Ontario, Canada, as well as a husband and father. Since the creation of PowWowStep, he has grown more aware of the Indigenous way of life through his music, merging his heritage with his craft. “This style of music – there is so much culture in it, and that’s what makes it so original,” said Shub.