Prince Rama’s Xtreme Now is the inaugural entry into what they have coined as the “Extreme Sports Genre.” Inspired to musically match the metaphysical intensity of extreme sports’ death-defying feats, Prince Rama looked to their own personal flirtations with death and time-dilation. In a womb shaped by countless hours of obsessively watching extreme sports videos and consuming dangerous quantities of Monster Energy drinks, Xtreme Now was violently born.
Not much can faze the Larson sisters – Taraka and Nimai grew up in ashrams; lived on black metal communes; worked for utopian architects; written manifestos; delivered lectures from pools of fake blood; conducted group exorcisms disguised as VHS workouts; and are now tackling the world of extreme sports in a surreal, psychedelic, and nihilistic fashion.
The band’s often unpredictable live shows have been described by fans as “hypnotic and mesmerizing– the feeling of a stadium concert on acid,” incorporating elements of performance art, dance-club initiation rite, and vintage VH-1 hair-metal-bravado. Since signing to Animal Collective’s Paw Tracks label, Prince Rama has continually delivered powerful, raw performances of dark pop, as well as coining and embodying the utopian spirit of “The Now Age Movement,” a cult of post-Internet transcendentalism. After being discovered in a Texas dive bar by Avey Tare in 2010, Animal Collective helped them record and release Shadow Temple and Trust Now shortly thereafter, which peaked at #3 and #6 on the Billboard New Age Charts, respectively. To commemorate the Mayan apocalypse, they released Top Ten Hits of the End of the World in 2012, a pseudo-compilation album comprised of ten singles “channeled” from fictional deceased pop bands and partially recorded with members of Ariel Pink’s Haunted Graffiti.
